Edgecumbe | Squarebird

Case Studies

Leading the way.


Coordinating a fresh website and new look for top UK leadership consultancy.

To bring clarity and structure to Edgecumbe’s extensive knowledge base, we created a seamless website design ensuring content was easy to access and highly engaging. Optimising the site for SEO raised the visibility of the site, helping the business reach a larger audience and assert its digital presence.

Problem solving:

  • Graphic Design
  • Illustration
  • PPC
  • SEO
  • Website Development

Plotting the user journey.

With an established thought leadership and content strategy, we saw the potential in Edgecumbe’s existing website but knew there was plenty of room for improvement. We meticulously mapped out the journey of visitors to the website, identifying three key pathways and ensuing content was accessible to these different users.

The new website gave structure to a vast amount of content, highlighting Edgecumbe’s foundation of expertise. Dynamic graphics and illustration provided a creative edge, resulting in a highly engaging design that communicated large amounts of information with clarity and precision.

To build visibility, we completed a full audit of the website and optimised all pages for SEO, helping Edgecumbe improve their ranking on Google and reach more interested users. Within 18 months, the website was ranking #1 in the UK for “leadership assessment”, a highly competitive search term.

The result.

An inspired website design and logical site structure that made finding relatable content easy and streamlined the journey of target users through the website.

Highly recommend Squarebird, especially Clare Lewis who has designed infographic reports for employee engagement data for us. The designs are spot on; on brand, visually appealing and easy to understand. Her creativity, responsiveness and flexibility are second to none. We will definitely work with Squarebird again. Thank you!

Chloe Hodgkinson
5 Star Review Based on Google reviews

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