Enabling an established mechanical and electrical firm to meaningfully showcase their notable growth, capacity, capabilities and success through creative design and digital marketing.
Working with INTOHEAT Ltd’s board of Directors, we set about reviewing the organisation’s marketing activity and overall marketing strategy following a period of significant growth, where bold actions were required in order for the company to remain competitive for top level contracts.
Here’s how we’ve helped them:
Developing a strategic plan.
Upon developing a document that outlined the company vision, mission and strategy that was agreed on by the directors, we began to work to translate the core values of the business into a brand guideline.
We conducted a comprehensive review of INTOHEAT’s past projects in order to present accurate, clear and consistent case studies of work completed by the company over the last 25 years. With the help of all the staff at INTOHEAT, this extensive research exercise enabled us to produce sound cases which both substantiate the website and reinforce the organisation’s new, leading position within the South-West independent M&E industry; precisely what their target market is looking for.
With the brand development exercise helping to logically inform the development of the website and onsite brand presence, our creative design team applied the branding to the offline areas of the business.
This included an overhaul by our design team of all internal and external signage of the INTOHEAT offices, van wraps for their new fleet, presentations, case studies and documentation.
By combining the outputs from our research exercises and marketing strategy sessions we were able to produce a modern, solid and resourceful online and offline presence that reflects INTOHEAT’s skills and experience within the industry.
Today, we continue to ensure the consistent delivery of INTOHEAT’s marketing by managing their ongoing digital and offline activity, including a recent refresh of their website to include the development of an online portal for staff and clients.
Managing Director, INTOHEAT
INTOHEAT have been working with Squarebird for over three years to both improve our visibility within the industry and to roll out our new branding. Their skills and expertise in modern marketing have helped us to think differently, and most importantly, secure three major design and build contracts. This meant we have been able to maintain our proud status as one of the fastest growing Mechanical and Engineering firms in the South West of the UK. They are refreshingly responsive, keen to impress and listen to our needs well.