Earlier this year, we were approached by Poplar Insulation with a view to developing their website to a level that would reflect their vast growth and experience over 25 years in the thermal insulation industry.
We met with the Directors to gain a thorough understanding of the business and their future ambitions, which enabled us to map out their current position in the market and how this could be reflected in the new website.
A case study-led website
It was identified that Poplar were missing out on an opportunity to showcase their fantastic work through a case-study led website, as previous experience in niche areas can be a major competitive advantage within the industry.
After a thorough analysis of competitor activity and sign off of initial design concepts, we set to work to produce compelling written content for Poplar, providing detailed accounts of Case Studies and the company history through development workshops with the Directors. We also conducted photography sessions to produce much of the imagery for the website, and worked with the team at Poplar to source valuable historical information to enable us to back date important deliverables.
Poplar Insulation now have a slick website that truly reflects the scale of their business, the quality of their work and the level of professionalism that they conduct their business with.
Director, Poplar Insulation
“Squarebird have been excellent to deal with and far exceeded my expectations. Jon, Nick and the team are very easy to deal with and are very professional in their jobs. I would highly recommend their services.”