Poplar Insulation

Helping Poplar Insulation to showcase their projects and capabilities across the nation.

Earlier this year, we were approached by Poplar Insulation with a view to developing their website to a level that would reflect their vast growth and experience over 25 years in the thermal insulation industry.

We met with the Directors to gain a thorough understanding of the business and their future ambitions, which enabled us to map out their current position in the market and how this could be reflected in the new website.

Here’s how we’ve helped build this global brand:

Responsive Design

Responsive Design

Graphic Design

Graphic Design


Marketing Strategy


Stunning Photography

A case study-led website.

It was identified that Poplar were missing out on an opportunity to showcase their fantastic work through a case-study led website, as previous experience in niche areas can be a major competitive advantage within the industry.

After a thorough analysis of competitor activity and sign off of initial design concepts, we set to work to produce compelling written content for Poplar, providing detailed accounts of Case Studies and the company history through development workshops with the Directors. We also conducted photography sessions to produce much of the imagery for the website, and worked with the team at Poplar to source valuable historical information to enable us to back date important deliverables.

The Result.

Poplar Insulation now have a slick website that truly reflects the scale of their business, the quality of their work and the level of professionalism that they conduct their business with.

How else did we help?

Take a look at the full list of services we used to help Poplar Insulation take their brand to the next level.

Responsive Sites

Responsive websites

With businesses and consumers ever increasingly using the internet on their phone or tablet to find what they need, it is absolutely essential that your website not only works on mobiles, but is logical and easy to use on mobiles.

Our Latest Websites

Lightning Fast Hosting

Lightning-fast hosting

All of our websites are hosted on servers running Solid State Drives (SSDs), making them extremely quick. We also maintain daily back-ups and regular security and software updates to ensure consistent website compatibility and reliability.

Our Hosting Options


Stunning photography

Build confidence in your clients and customers with fantastic photography. High-quality imagery taken by our talented team, using the latest technology, is a fantastic way of showing off your business, your people, your work, your products and more!

Our Photography

Blaine Nolan

Director, Poplar Insulation

Squarebird have been excellent to deal with and far exceeded my expectations. Jon, Nick and the team are very easy to deal with and are very professional in their jobs. I would highly recommend their services.

Like what you see?

Take a look at our other case studies utilising a wide variety of disciplines, or get in touch with us to see how we can help you!