Case Studies

Showing the ropes.


Developing a brand from the ground up in the functional fitness industry.

PurposeBuilt came to us with a name and little else. They knew there was an opportunity for their product in the fitness market, but needed our help to develop and focus their brand. We brought their vision to life and created an engaging identity and website that provided all the functionality they needed to thrive.

Problem solving:

  • Branding
  • E-Commerce
  • Logo Design
  • Website Design
  • Website Development

Fit for purpose.

After years coaching and training, PurposeBuilt noticed a gap in the UK functional fitness market for quality, high performance speed ropes. With a name and a product in hand, they needed our guidance to figure out who they were as a company and what kind of look and feel suited them.

After a branding workshop, we worked closely with PurposeBuilt to finetune their brand identity and create a stylish, contemporary logo that reflected their vision. We went on to develop a full set of brand guidelines for the business and used this to inform our website design.

The site was photography-led with a dark, minimalist colour scheme evoking quality and precision. Once the team were happy with the look, we moved on to website build and e-commerce development using the WooCommerce WordPress plug in.

The resulting site provided all the functionality they needed as a modern, e-commerce business to list and sell their speed ropes. It launched them into the functional fitness industry, and accurately represented their personality as a brand.

The result.

A contemporary, dynamic brand and website that is being well received in the industry and generating a regular stream of sales.

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