UCOB2017-08-28T21:20:51+00:00
UCOB Case Study 1

We have helped UCOB become one of the biggest car supermarkets in Bristol through innovative digital marketing.

Services Used:

Graphic Design Icon        Marketing Management Icon        Photography Icon        Videography Icon

Introduction

We have worked with Used Cars of Bristol for over 5 years, managing their marketing activity to help them utilise the most recent technology to connect and build trust with their customers.

Throughout which time they have developed from a reputable dealership with 20 cars in stock to Bristol’s biggest car supermarket, with huge indoor showrooms and over 200 cars. Towards the end of last year, they were recognised by CarDealer Magazine as Highly Commended Dealer of the Year.

 

Marketing Activity

Our involvement ensures that UCOB’s marketing is constantly changing, developing and improving. This is achieved with creative graphic design, regular social media activity, email marketing, regular photography, on site planning meetings and the proactive management of the marketing plan.

We have helped UCOB compete with national players by helping convey the trust and dependability that can be experienced with an RAC Approved dealer, through vibrant digital marketing by promoting independent reviews and an invaluable social media presence.

How We Helped

Following 8 years of constant growth, we worked with UCOB to identify a new brand position, designing a new logo and brand style. We worked with our partners at New Star Media to develop a bespoke car supermarket website that really reflects the gravity of the business and its direction.

 

The Results

Since we started working with UCOB in 2013, the dealership has developed a positive reputation with strong Google Reviews and a leading presence on Facebook for a dealer of their size; a result of innovative technological processes we have helped encorporate into the sales cycle. With over 60% of car buyers investigating dealerships on their website and social media before purchasing, our regular activity is invaluable to UCOB’s refreshing, successful, reliable and dependable reputation.

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Robert Buckland

Business Manager, Used Cars of Bristol

It’s great to have Squarebird involved in our business. I am able to concentrate on what we do best, which is sourcing top quality cars, while I know our marketing activity is in good hands. Their design work is always delivered on time and to a very high standard. In the event that I would like to take a different direction, they are always keen to improve and respond quickly. Nick, Jon and the team at Squarebird are professional, personable and clearly skilled at what they do!”

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