Finally, LinkedIn are allowing page admins to invite their own personal contacts to follow their company page, or any other pages that they manage.
It’s been a gripe of ours with LinkedIn for many years, making organic exposure and viral content for your posts on Company pages difficult to achieve – Facebook has been allowing you to invite your ‘Friends’ to like or follow your page since the beginning. Thankfully, LinkedIn have now got their act together.
Step-by-step guide to getting more LinkedIn followers and inviting your LinkedIn connections to like/follow your company page.
Step 1: Login to LinkedIn on Desktop
On a laptop or desktop, go to www.linkedin.com and login to your account using your username and password.
Step 2: Navigate to your Company page
Search for your company page in the top search bar – if it does not appear or you cannot find it, on desktop, click on the ‘Me’ icon in the top right of your screen.
*Note, if you’re unable to see your company page, or you are not an admin, you may want to consult this article or contact Linkedin for assistance.
Step 3: Select ‘Admin tools’ and choose ‘Invite Connections’
On the right-hand side, you’ll be presented with a new ‘Admin Tools’ section. Click this to see more options.
*Note, if you cannot see this menu item, then your account may not have been updated yet to include this new feature. Check back in a few days – Linkedin seem to be slowly rolling this feature out across accounts.
Step 4: Choose contacts you wish to invite
You will now be presented of a list of all of your contacts who do not currently follow your page. Select each person you would like to invite (up to 100 per month, per company page) – we’d recommend setting yourself a little reminder each morning to invite another 100 for quicker results).
The search bar at the top also enables you to search for specific people – helpful if you have a large number of connections and you want to invite a specific handful.
They will each receive a notification informing them that you have invited them to follow your page. If they accept, they’ll become a follower!
Step 5: Click ‘Invite Connections’
And that’s it, you’re done! You may want to set a reminder to do this every few months. It’ll help you to ensure that any new Linkedin connections are prompted to follow your company page later down the line.