Google rankings and allowing your website to show up within user searches is essential when trying to grow your platform.
You can have the best product or website in the world, but if there are millions of other sites all competing for the attention of web users, it is all too easy to get lost in the crowd.
By including active content and blogging on your website it can dramatically increases your page exposure and play a vital role in your SEO (Search Engine Optimisation).
If you are looking for effective results, however, it is not going to do you any favours throwing content out and hoping for the best. In fact, you might as well be throwing a dart and trying to hit a bullseye with a blindfold on.
Creating effective content for your audience that converts traffic requires you to think strategically about the type of content you are putting on your site.
The best place to start is to create a “Content SEO Strategy” and start actioning it. A Content SEO Strategy is designed to focus your content efforts to allow it to produce the best possible results for your website.
How to create a content SEO strategy
Find your niche
Content is designed to drive traffic that has an active interest in the product or service that you are trying to promote on your web page. There is no point writing about flowers when you are selling golf clubs. You need to have a clear idea of the purpose of your website to allow you to create content that will drive traffic.
Outline your audience
After you have built a clear understanding of what market your website sits in, you will need to understand your audience. Creating a buyer persona for your website will allow you to create content that is specifically targeted and designed to inform, engage and convert.
You need to know what your audience is looking for online so that you are able to leverage that information to drive effective traffic to your website.
Remember that content in SEO is still the most important factor. You are not looking to cheat the system; this strategy will simply focus your efforts to make sure the content is being seen by the right people.
We have an article on writing an effective buyer persona here.
Find keywords that convert
Now that you have established your area of expertise (niche) and target audience, it is time to start planning the type of keywords that they will be using to look for content on the web.
Your goal is to create a list of content ideas that focus on topics that your customers care about.
Start with an open search term, something that applies directly to your website. For example, a watch maker may choose “Wristwatches”. This key word relates directly to the product that they are selling and is likely to be used as a search term in Google.
Now you want to narrow down the search.
Also think about questions that people ask about your products or things that they want to know before buying.
*Top Tip* Use Google autofill suggestions for ideas.
Now combine them:
“What is the best wristwatch?”
“What types of wristwatch are there?”
“How often should I change the battery in my wristwatch?”
“Latest wrist watches”
After generating a list of potential key words, you can use the Google keyword planner to see what traffic results there are for these searches.
It is important that you validate your selection because you want to create content that has an audience.
After completing these tasks, you will be able to put together a Content SEO Strategy with a list of blog and content ideas that you can start focusing on.
Google loves regular high-quality content that keeps users engaged so stick to a weekly or monthly schedule and be consistent.
Remember that SEO can take months to really start building traction, but once it gets moving it does not slow down and it produces targeted traffic from people with a genuine interest in your product.
If you are looking for support or help with your website content or SEO our team are here to help.
Our team are highly experienced and knowledgeable when it comes to search engine algorithms, understanding how they work and what type of content search engines want to see for a specific search query. From local businesses to international e-commerce stores, we have the expertise to provide tangible results for your online marketing objectives.
When someone searches for a product, service or question, we know what it takes for your website to show up and will work with you every step of the way to achieve this.