{"id":3974,"date":"2023-05-27T10:21:31","date_gmt":"2023-05-27T09:21:31","guid":{"rendered":"https:\/\/www.squarebird.co.uk\/?p=3974"},"modified":"2023-08-31T15:55:20","modified_gmt":"2023-08-31T14:55:20","slug":"how-seo-and-ppc-can-work-together","status":"publish","type":"post","link":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/","title":{"rendered":"How SEO and PPC Can Work Together"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"In this blog post, we will discuss the symbiotic relationship between SEO and PPC and…","protected":false},"author":2,"featured_media":4022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18],"tags":[],"acf":[],"yoast_head":"\nHow SEO and PPC Can Work Together | Squarebird<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SEO and PPC Can Work Together | Squarebird\" \/>\n<meta property=\"og:description\" content=\"In this blog post, we will discuss the symbiotic relationship between SEO and PPC and explore how these complementary approaches to search engine marketing (SEM) can help you reach your marketing goals.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/\" \/>\n<meta property=\"og:site_name\" content=\"Squarebird\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-27T09:21:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-31T14:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Squarebird\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Squarebird\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/\",\"url\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/\",\"name\":\"How SEO and PPC Can Work Together | Squarebird\",\"isPartOf\":{\"@id\":\"https:\/\/www.squarebird.co.uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg\",\"datePublished\":\"2023-05-27T09:21:31+00:00\",\"dateModified\":\"2023-08-31T14:55:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.squarebird.co.uk\/#\/schema\/person\/467b35cdb49fc83cbb4dc4a1f9ba2976\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#primaryimage\",\"url\":\"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg\",\"contentUrl\":\"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg\",\"width\":2121,\"height\":1414,\"caption\":\"SEO and PPC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.squarebird.co.uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How SEO and PPC Can Work Together\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.squarebird.co.uk\/#website\",\"url\":\"https:\/\/www.squarebird.co.uk\/\",\"name\":\"Squarebird\",\"description\":\"Digital Design and Marketing Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.squarebird.co.uk\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.squarebird.co.uk\/#\/schema\/person\/467b35cdb49fc83cbb4dc4a1f9ba2976\",\"name\":\"Squarebird\",\"sameAs\":[\"https:\/\/www.squarebird.co.uk\/\"],\"url\":\"https:\/\/www.squarebird.co.uk\/author\/squarebird\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How SEO and PPC Can Work Together | Squarebird","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/","og_locale":"en_GB","og_type":"article","og_title":"How SEO and PPC Can Work Together | Squarebird","og_description":"In this blog post, we will discuss the symbiotic relationship between SEO and PPC and explore how these complementary approaches to search engine marketing (SEM) can help you reach your marketing goals.","og_url":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/","og_site_name":"Squarebird","article_published_time":"2023-05-27T09:21:31+00:00","article_modified_time":"2023-08-31T14:55:20+00:00","og_image":[{"width":2121,"height":1414,"url":"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg","type":"image\/jpeg"}],"author":"Squarebird","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Squarebird"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/","url":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/","name":"How SEO and PPC Can Work Together | Squarebird","isPartOf":{"@id":"https:\/\/www.squarebird.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#primaryimage"},"image":{"@id":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#primaryimage"},"thumbnailUrl":"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg","datePublished":"2023-05-27T09:21:31+00:00","dateModified":"2023-08-31T14:55:20+00:00","author":{"@id":"https:\/\/www.squarebird.co.uk\/#\/schema\/person\/467b35cdb49fc83cbb4dc4a1f9ba2976"},"breadcrumb":{"@id":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#primaryimage","url":"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg","contentUrl":"https:\/\/www.squarebird.co.uk\/wp-content\/uploads\/2023\/05\/iStock-872409924.jpeg","width":2121,"height":1414,"caption":"SEO and PPC"},{"@type":"BreadcrumbList","@id":"https:\/\/www.squarebird.co.uk\/how-seo-and-ppc-can-work-together\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.squarebird.co.uk\/"},{"@type":"ListItem","position":2,"name":"How SEO and PPC Can Work Together"}]},{"@type":"WebSite","@id":"https:\/\/www.squarebird.co.uk\/#website","url":"https:\/\/www.squarebird.co.uk\/","name":"Squarebird","description":"Digital Design and Marketing Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.squarebird.co.uk\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.squarebird.co.uk\/#\/schema\/person\/467b35cdb49fc83cbb4dc4a1f9ba2976","name":"Squarebird","sameAs":["https:\/\/www.squarebird.co.uk\/"],"url":"https:\/\/www.squarebird.co.uk\/author\/squarebird\/"}]}},"_links":{"self":[{"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/posts\/3974"}],"collection":[{"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/comments?post=3974"}],"version-history":[{"count":0,"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/posts\/3974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/media\/4022"}],"wp:attachment":[{"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/media?parent=3974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/categories?post=3974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.squarebird.co.uk\/wp-json\/wp\/v2\/tags?post=3974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}