Case Studies
Dramatizing the benefits of a FinTech company’s innovative software for local authorities.
We worked closely with HeyCentric to develop a new brand, logo, and brochure website to display their pioneering payment technology. Making a complex offering easy to understand was paramount, so we scripted and storyboarded a video to bring the service to life for users.
Problem solving:
- Animation
- Branding
- Logo Design
- Videography
- Website Development
Simplifying the story.
HeyCentric help local councils collect and manage money coming in, allowing them to organise and forecast their finances. We developed a brand, logo, and brand guidelines to establish their identity as a leading software provider, highlighting their distinctiveness as a business.
With the brand in place, we designed a slick website to promote and support offline marketing activity and relationship building. Due to the complex nature of the product, it was critical to develop a logical, streamlined site that could act as a resource for stakeholders, providing simple, informative content.
To demonstrate and explain the software, we scripted and storyboarded a three minute video for their homepage. After scouting locations and hiring actors, we filmed the live action scenes and incorporated inventive animations designed in-house during the final production. This resulted in a fun, engaging video that established the who, what, and why of HeyCentric.
The result.
A dynamic brand identity supported by a slick website and high-quality video showcasing the benefits of this leading FinTech business’ disruptive payment technology.
Ian WittsNot only a competitive price, but also a first class website, logo, corporate marketing strategy, etc. We would recommend Squarebird to any business (large or small) that wants to make a big impact. We used them as they looked good and were local originally, but working collaboratively online worked out much easier anyway so their locality didn’t have any impact in the end.
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