Tru-Tension

Helping a local inventor and entrepreneur take a range of innovative bicycle and motorbike tools to market.

Over 2 years ago we were approached by Tru-Tension, an ambitious developer of innovative tools for the motorsports industry, for support with developing their brand and launching their business online.

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Responsive Design

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E-Commerce Platform

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Graphic Design

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Marketing Strategy

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Stunning Photography

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Enticing Content

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Marketing the product.

Chain Monkey, from an engineer’s bright idea to a marketable product selling internationally.

Over 2 years ago we were approached by Tru-Tension, an ambitious developer of innovative tools for the motorsports industry, for support with developing their brand and launching their business online. With just a 3D printed prototype to hand, the directors needed a new and exciting brand, quality packaging, a marketing plan and a polished website capable of selling their products internationally.

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Creating the interest.

Helping Tru-Tension appear on national television and secure investment on BBC’s Dragons’ Den.

Due to the product’s game-changing nature, we knew that the product was exciting enough to make it onto The Den.

Redeveloping the website.

Creating a modern and responsive ecommerce platform that sells.

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How else did we help?

Take a look at the full list of services we used to help Tru-Tension take their brand to the next level.

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Responsive websites

With businesses and consumers ever increasingly using the internet on their phone or tablet to find what they need, it is absolutely essential that your website not only works on mobiles, but is logical and easy to use on mobiles.

Our Latest Websites

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Lightning-fast hosting

All of our websites are hosted on servers running Solid State Drives (SSDs), making them extremely quick. We also maintain daily back-ups and regular security and software updates to ensure consistent website compatibility and reliability.

Our Hosting Options

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Simple & easy to use

It’s imperative that your website is simple and easy to use, without taking anything away from complex products or services that your business might offer. It’s about presenting it so that the information is readily available if a user needs it.

Our UI / UX Approach

Chris Frappell

Managing Director, Tru-Tension

Squarebird were able to provide the marketing expertise we needed to take our tools from working concepts to products with an exciting brand and a slick website. They have helped us gain exposure internationally within industry leading publications, launch effective social media campaigns and create engaging content with measurable sales results. Their knowledge of the industry has enabled us to develop a bold marketing strategy together, which has been essential in positioning our innovative products well within the motorsports tools market.

Above all, their work is always of the highest quality at very good value. In a competitive industry where a strong brand identity is key, we are extremely happy with the way that our product is really starting to move.

Like what you see?

Take a look at our other case studies utilising a wide variety of disciplines, or get in touch with us to see how we can help you!