Tru-Tension | Squarebird

Case Studies

Monkey business.


A successful, long-term relationship with booming e-commerce retailer and Dragons’ Den success story.

In 2015, we were approached by a local entrepreneur who needed an online presence and brand identity to launch and optimise the sale of his innovative motorcycle tool, the Chain Monkey. Our slick website proved robust enough for him to fully capitalise on his successful appearance on Dragons’ Den. This investment alongside bold graphic design and SEO have taken this e-commerce business from small start-up to international brand.

Problem solving:

  • Graphic Design
  • Hosting
  • SEO
  • Website Development

A website for growth.

We created a website that could adapt to the growing requirements of the business, from an early focus on individual sales to large, international e-commerce store. The WordPress website is now home to over 60 products, uses ‘Drag and Drop’ functionality, is available in multiple languages, accepts Google and Apple Pay, and offers a successful affiliate marketing platform.

In 2018, we successfully applied to the BBC, helping Tru-Tension achieve a £75,000 investment from Touker Suleyman. We quickly prepared, adapted, and optimised the website ahead of the show airing, meaning our website handled the surge in visitors without any down-time. In 24 hours, the website attracted over 10,000 visitors, with 3,000 viewing the site concurrently. Our seamless hosting support meant that Tru-Tension was the only company that suffered no crashing or disruption to their site during the show. This allowed the brand to capitalise on sales, data collection, and brand exposure.

Currently the website converts several thousand product sales per year, and acts as a brochure to international retailers, distributors, and partners. It continues to grow and perform exceptionally well, with a 133% increase in organic visitors throughout December 2020, compared to 2019.

The result.

A dynamic and sophisticated e-commerce website that has helped Tru-Tension disrupt the motorcycle industry with innovative products and a bold brand.

Squarebird were able to provide the digital marketing expertise we needed to take our tools from working concepts to products with an exciting brand and a slick website.

They have helped us gain exposure internationally within industry leading publications, launch effective social media campaigns and create engaging content with measurable sales results. Their knowledge of the industry has enabled us to develop a bold marketing strategy together, which has been essential in positioning our innovative products well within the motorsports tools market.

Above all, their work is always of the highest quality at very good value. In a competitive industry where a strong brand identity is key, we are extremely happy with the way that our product is really starting to move.

Chris Frappell |Tru-Tension
5 Star Review Based on Google reviews

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