Case Studies
A website refresh for a long-established quarrying company to better portray its people, values, and culture.
For over 100 years, John Wainwright & Company Ltd has been a significant figure of the Southwest quarrying sector, providing asphalt, aggregates, and contracting services from their Mendip headquarters and their more recently opened Avonmouth Asphalt site. We created a stunning website that reflected the business’ reputation and brought clarity to a wealth of resources.
Shifting the focus.
The Squarebird team headed to the Mendips, visiting some of the Team at their Moons Hill Quarry headquarters – home to the firm since 1898! Here, we toured the site and began to understand the history, impact, and ethos of the business – and their plans for the future.
Wainwright wanted to achieve more brand alignment and represent their social and environmental commitments – something that lay at the heart of the company. We highlighted them as a renowned Southwest employer, that prioritises their team, with over 100 years of heritage – it was a story that needed to be told.
We explored various visual styles to help figure out how they wanted to represent their values and services, taking inspiration for their company magazine the RockFace. Style established, we got to work creating a modern website for this legacy brand that refreshed the look and feel whilst remaining sensitive to their heritage.
Creating a hub for the business’ myriad of related information, resources, and newsletters was the next challenge. We established a clear and engaging structure for all content, and built a centralised hub for staff spotlights, newsletters, sustainability handbooks and internal documents. This meant everyone could have access to core values, providing better transparency across the business, and unifying the team.
How we crafted an information hub:
- Website Design
- Website Development
- SEO
The result.
An impactful, eye-catching website that befits a brand of such stature, encompassing not only their services, but also their values and regional impact – all presented in a logical, visually stunning way.
Tim Gobson |John Wainwright & Company LtdThe team at Squarebird was a pleasure to work with. To a person, they were creative, highly responsive to feedback and also willing to challenge when appropriate. Heather was a fantastic account exec and the design team of Sam and Alec delivered just what we hoped for, with a willingness to tweak their ideas in light of our vision for our brand. I’d work with them again in a heartbeat.
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