Will Google’s Page Experience Update Have an Impact on My Website?
A few of the Page Experience components, which will be outlined below, are already ranking factors. The importance of Core Web Vitals is the only real big change. Therefore, for a few already well performing websites, the effects will probably be minimal.
BUT, if your website is already struggling to climb up in the search results and please Google, you need to make some changes. With each update, focus change, and new ranking factor Google puts out, underperforming websites are especially impacted.
Even small changes and minor tinkers to your website can have huge long-term benefits, so it’s best to start early. Or at least start before your competitors work out why their ranking position is going down!
If you don’t act, your website is unlikely to suddenly drop to the bottom of Google’s SERP, but you risk making it harder for yourself to climb upwards. Ultimately, the only way is up!
Just look at this client of ours! With continued SEO efforts over 4 years and multiple Google updates, they’ve seen their page 1 appearance soar for hundreds for keywords!
So, let’s get down to it…