Websites for Construction Companies – Top Tips & Pieces of Advice

If you’re a construction company looking to stand out from the competition with an attractive, professional and creative website, you’ve come to the right place. This guide explains our top tips and pieces of advice for construction firms wanting to improve their website and online appearance.

Here at Squarebird, we have a large portfolio of clients and are often working with businesses in the construction industry to design and build eye-catching websites that deliver results.

Create an Awesome, Responsive Design

Your website is essentially your shop window. It is here prospective clients may find you, so it’s crucial you make the right impression.

Exactly what makes a website design ‘awesome’ is subjective, but there is one thing that definitely need to be factored in. Not only does it need to be easy on the eye, but with mobiles accounting for approximately half of web traffic worldwide, your website must be optimised for mobiles. Your site needs to automatically adjust to fit the user’s device and screen size, making it easy for them to scroll, navigate and click elements like CTAs.

An excellent website will ensure that the user experience is first class, regardless of the device used.

Ensure Lightning-Fast Load Times

How long your website takes to load is something that simply cannot be overlooked. Users want access to information instantly, so if your website fails to properly load in just one or two seconds, the likelihood is that they will bounce (click back onto Google) and visit a competitor’s site. In fact, research conducted by Google in 2018 indicates that more than 50% of mobile users leave a website that takes longer than three seconds to load.

Furthermore, search engines like Google penalise websites that take too long to load.

See more: How to Make Your Website Faster

Optimise for Local SEO

As a construction company, your target audience is likely to be people in the local area. It is therefore critical that your website – more specifically your content – is optimised to target nearby geographical locations. This is imperative when it comes to boosting your website’s rankings within the search engine results pages.

Another way you can enhance your local SEO is to set-up a Google My Business profile and ask clients to leave reviews.

Include Your Contact Details

An essential element to include across your website is your contact details – you won’t get many enquiries if users can’t find a way to get in touch!

We recommend including your phone number, email address and location in your footer so that all the key details are visible on every page. Also, keep your contact form fields to a minimum so that it’s easier for prospective clients to fill out; the easier and quicker it is for users to complete, the more inclined they’ll be to submit.

Highlight Your Accreditations & Insurance

Trust is extremely important in the construction industry. Users are unlikely to enquire unless they can see that you’re a reputable and honest company, so be sure to demonstrate your credibility by showcasing all accreditations and certifications you have, as well as information about your licenses and insurance.

Any industry awards you’ve acquired should also be highlighted on your website.

Regularly Update Case Studies & Testimonials

Carrying on from the above, another way you can validate your integrity is to add case studies to your website. Creating a portfolio page will enable you to showcase some of your best construction projects and give potential clients valuable insight into the type of work you specialise in.

Similarly, we also advise sharing client testimonials and displaying the logos of businesses you partner with across the website.

High-Quality, Professional Photographs are a Must

Professional images are a huge step towards making your website unique and authentic. They give a true reflection of your business and help a visitor understand the level of service they can expect from you.

For the larger projects, a good idea is to create a timeline of images to showcase the chronology of its development. For the smaller developments, photos of before and after are ideal.

Poorly taken images can do your level of service a disfavour, so it’s definitely worth investing in a professional shoot.

See more: The Importance of Using Authentic Photography on Your Website

Comprehensive Content

When a visitor lands on your website, they need to be able to find out more about you and exactly what it is you do. Do you predominantly work in the commercial sector? Do you only work on new builds or do you do renovations too? How many years of experience do you have and how big is your team?

Users will inevitably have questions they want answered before they get in touch, which is why it’s important to spend time creating and refining the content for each page.